Making Mithai a Household Name
Mithai, the Hindi word for sweets, represents a diverse array of confections, each with their own regional distinctions and culinary techniques that date back thousands of years. Mithai are distinctly South Asian but have evolved with the spice trade, colonization and global trade. Yet, many of our beloved South Asian sweets are still uncommon.
Rakhi is for Everyone
Rakhi (Raksha Bandhan) is a Hindu ceremony that celebrates the bond between siblings and chosen kin, with a lot of street food, mithai, and music. Rakhi is like an ancient take on the modern BFF bracelets from childhood.
Taking Pride in Mithai
The strength of mithai is in its versatility. Able to carry a world of flavors, colors, textures and aromas, these small Indian confections are the perfect vehicles for culinary experimentation. There are traditional tried and true flavors you can find in any South Asian sweets shop that promise nostalgia and reliable flavor profiles in every bite, from Mumbai to Kolkata, from Jackson Heights, Queens to at our own mithai shop in the Seaport District.